A lot of people wonder whether it's wiser to hire an agency (for the expertise) vs hiring full-time staff (for the commitment). I've been on both sides of this question. I've spent the last 15 years as an agency/freelancer, and I'll tell you, it's not all roses and kittens.Read More
More often than any of us is willing to admit, the reason we don't "get the respect we deserve" has nothing to do with anyone else.Read More
I think we talk too much about the "honorable pursuit of Truth".
I don't think truth matters nearly as much as we tell ourselves it does.
It does, however, give us a nice excuse to ignore our very real emotions by bottling them up until they inevitably explode, destroying most of what makes sense in life.
Have a listen.Read More
This photo was taken at Balboa Park in San Diego. I was at the park playing badminton of all things, and I turned to see a man with his Australian Shepherd playing fetch with a frisbee.
Wick hadn’t joined our little family just yet, and being as obsessed with Aussies as I am, I was mesmerized.
A photo can’t really express the feeling of being in that spot, watching that happen, but it’s the next best thing to it.
The way the light filtered through the tree while the dog sprinted back and forth on the grass was something else.Read More
If you’re running Facebook ads, you probably don’t have an unlimited budget. (side note - if you do have an unlimited budget, my hat goes off to you. also, you should give me some)
The problem with being on a limited budget is keeping track of how much you’re spending across the various campaigns that you’re running, not to mention the posts that you’re boosting.
However, there’s a little hack you can use to make sure that no matter what you do, your monthly ad spend will always be the same.Read More
People (myself included most of all) often make the mistake of thinking that they are capable of handling anything that comes their way.
The truth is, a person can really only juggle three things at once:
The Wife, The Mistress, and The Vice.Read More
Life as a freelance digital marketing expert (campaign builder, designer, copywriter, developer, etc) is not as lucrative as it seems.
We love to talk about our exorbitant hourly rates, but the truth is, we only charge that much because we are limited in the number of hours that we can actually bill at those rates.
There is so much time and effort that is wasted trying to find new business, and the deck is pretty much stacked against us.
I have a vision for a way to solve that problem.Read More
Did you get a college degree? Did you take exams for industry certification?
Do you value that degree (or certification) more than the experience of getting it?
Truth is, a degree (or certification) is just a piece of paper.Read More
This starts out with me having to interview to get a job back at Infusionsoft. (Shout out to Scott Morrison)
1:15 - I am asked to stay at Infusionsoft for more than 2 years (I didn't)Read More
I've always resisted the idea that you should keep your opinions to yourself when it will rock the boat or cause conflict.
I really dislike the idea of censoring my actual thoughts and feelings for the sake of some arbitrary standard of "peace".
I just don't think we have time for that.Read More
I came out of high school really wanting to go into music education. I wanted to be a choir teacher at some junior college somewhere, and eventually get the opportunity to conduct a university choir.
And I was GOOD, by the way. Still am, although I'm out of practice.
But somewhere along the line, I let someone convince me that there was no money in music.Read More
The number one obstacle to forward motion in any endeavor is friction.
We expend a lot of energy to overcome the friction in our lives, but we tend not to do much to remove the friction altogether.Read More
I don't know why I'm still surprised when I find out that people don't always think exactly like me.
I should know better - I've left 3 companies, a marriage, and a church - all at least partly because one or both of us couldn't get on board with the way the other was thinking.
I've raved against depending on peripherals lately, but I think there is a caveat to that. I think depending on tools and gadgets can be fine if they are actually essential to the finished product.
But most of the time, we just hide behind them in an attempt to hide the actual product.
Being an AZ boy, these concepts were extremely foreign to me. I had no idea there’s a difference between walking on pavement, walking on freshly fallen snow, and walking on roads where the snow has compacted into ice.Read More
People spend countless hours and energy building their “setup”, thereby rendering themselves immobile when it comes to the actual act of creation.
Sometimes it manifests as buying actual peripherals for their computer setup (the latest monitor, the nicest MacBook, the best webcam, the nicest microphone, etc).
Sometimes it’s a little less subtle.Read More
A lot of people say you should make your goals public. I think the idea is that you feel more accountable when someone else knows what you’re trying to do.
Personally, I don’t like doing this any more.Read More